Advertising and Capture
Your first step in getting prospects to your web site is establishing your own personal piece of the 'web'. This
takes advertising, however... you must advertise the right way. This is another one of the reasons so many fail in
their online home biz.
There are hundreds and hundreds of companies out there that try to get you to buy their 'leads' program. They
guarantee you will get leads to your business. This is a waste of time and money. The leads they guarantee, for
the most part, are people that sign up just to get the special offer this lead generating company is giving. This
may be in the form of money or it may be points earned. Either way, these people do not care about your site or
what you have to offer. They are only after the money or points. They will click on then right back off without
even looking at your site.
Let's start with a simple way to advertise free. This will 'get your feet wet' in advertising. Everything discussed
here is about Free advertising. This comes into play especially when your Home Business is just starting.
Start by writing an AD... You will want this to be short, to-the-point and precise. Do Not tell everything in your ad.
Keep them guessing while capturing their attention. In other words, write it so they really want to see what this is
about.
When writing your ad, don't let it run all over the page. This will be an email going out and all servers are
different so keep your content on the left side, about 10 words wide.
It doesn't matter what you're selling or promoting, use this type of ad writing to get their attention.
Now, you need to get people to read your ad. How many emails have come to you and you deleted them
because you didn't like the title? (Subject Line)
In order for you to get people to read your ad, you first have to capture them with your title. This has to be good,
real good. There is so much 'junk' out there these days and so much 'spam' people will delete most of what they
get unless it 'captures' them.
This ad should go out through text ads. This Author highly recommends using solo ads that are free or a free
email seeker. It only takes a little while to fill out the sign in form on each one and then copy and paste your ad,
your title and your url.
Before starting any type of advertising such as this, you should consult someone who has been in a Successful
Home Business for a few years. This way, you know what they are doing works.
Another form of advertising. This is about writing articles.
It should be noted here that you need to do both types of advertising, not just one.
This one takes a little more work but is well worth the effort. This type of advertising is what will get you toward
the top on search engines. It may take some time but once you are on top, or even near the top, of Google,
Yahoo, Bing, and the others, you won't need to do much advertising.
Your article cannot say... "Go to ________ (a url)" to sign up for our Training Lessons."
But you can say... "Your web site has to be 'thought-out' and put together in such a way that is not only
professional looking but also 'eye-catching' to your prospects. You need MoneyMakingSystem820 not just a
Money Maker."
You can also say... "Our name for example, ‘MoneyMakingSystem820'. Keywords for this name are numerous.
Making money online, home biz, home business, work at home, home business, income from home, etc., etc.
Also, always remember to use '.com'."
See what we have done here? We got in our actual web site, MoneyMakingSystem820, then say remember the .
com.
Capture:
Capture everyone that comes to your web site.
You are sending out advertising to thousands of people, they are looking at your web site, you need to 'capture'
them. Use Aweber for this and add the forward slash then ?341355.
Create account, create a 'web form'. They walk you through this process. Now, you have a form people fill out,
you need to send them a letter. Type this in 'Messages' for whatever you are promoting. You can also add when
they get your message. Remember, you are not investing much money into your Home Business at this point,
mainly time. Continue with the lessons for a ‘MoneyMakingSystem820, and always remember whatever you do,
add the .com.
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